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Time and money are crucial factors that play a significant role when you hire the best digital marketing agency. Most of you may want to go for in-house marketing, and others may want to hire experts from a digital marketing agency.
But, before you choose any of them, weigh all the pros and cons to make a better decision. Of course, you want your marketing to be top-notch.
Read on to learn which option works best for your organization, digital marketing agency v/s in-house marketing.
Importance of Digital Marketing for Business Growth
Digital marketing has thrived in a way unimaginable. This service industry has proved highly effective for marketers as 57% gave it a higher rating, 62% stated that social media marketing services proved highly effective, and 58% of marketers earned from mobile and video ad spending.
It shows the importance of digital marketing in the online and offline world. Billions of users are active online, so companies need to use digital marketing to expand their business. It will help them with the following:
- Targeting potential audience
- Improvement in sales
- Increasing brand awareness
- Tracking your in-house advertising v/s outsource digital marketing results accurately.
- Global brand expansion
- Cost-effective campaigns generating better revenues
Companies are even shifting their focus to creative content marketing services, SEO, SMM, Google Ads, etc. These services help them understand customer requirements and push their marketing campaign in the right direction.
Difference Between in-House v/s Digital Agency Marketing
In-house marketing v/s Outsourcing digital marketing agency- which is better? This question toggles the whole mindset of the company owners. Both of them have their pros and cons.
You have full control over the decision-making process of the in-house digital marketing team as you have trained them. You can make faster decisions, launch marketing campaigns directly, communicate agilely, not pay third parties, etc.
When you hire a best digital marketing agency, you get access to specialized digital marketing experts, new tools and industry trends, quick results, more time to focus on the core competencies of your business, greater market presence, and much more.
In-House v/s Outsourcing Digital Marketing Agency: Factors to Consider
Time v/s Money
For your in-house marketing team, you need to recruit and train employees according to your marketing needs and requirements. Talent recruitment drives take from a few weeks to two months. Moreover, you need to pay the salary to a digital marketing specialist, SEO specialist, social media expert, project manager, etc. An average salary may run up to $50,000, excluding the maintenance, training, bonuses, perks, etc., the company will be paying.
On the other hand, outsourcing the digital marketing saves time and money. You have to pay for services taken, and the time to launch your campaigns is less. Additionally, you get access to specialists in the digital marketing field.
An in-house marketing agency needs training and upskilling every month or two. There will be less to no work when employees are under training. Also, it isn’t easy to find all the skills like SEO, Social Media Marketing, Email Marketing, PPC, etc in one person. You must hire an SEO manager, SMM expert, PPC expert, etc., which adds additional costs in the form of salaries.
When you hire a marketing agency, you will pay a proper fee weekly, monthly, or quarterly to an agency. They have hired various experts to run advertising and marketing campaigns for companies. You will see progress within a few weeks. The upskilling of the experts from a digital marketing agency is also done, but it will not affect your project.
Team Experience and Structure
Expertise and contrasting structure are quite advanced in the digital marketing agency team. The agencies pick the right fit for every field with good experience. Most of these experts have more than 5 to 7 years of experience in their respective fields. They can serve the requirements of small to large-sized businesses without any hassle.
Meanwhile, the in-house marketing team hires beginners or candidates with less experience, so they do not have to pay higher salaries. They train digital marketing experts and upskill them according to their organizational needs.
New Age Methods and Technology
Your in-house marketing team may only immediately get easy access to new marketing methods and technology once they call experts to train their employees. An upskilling training session will update your employees with various new tools and updates that Google has launched or used by professional marketing agencies.
When organizations hire a marketing team, they do not need to purchase various tools. The professional agencies get easy updates and access to tools directly from the market. Professional agencies have keyword research tools, marketing tools, SEO tools, AdWords, etc.
Expenditure By Organizations
One of the crucial factors dependent on choosing an outsourcing team or an in-house team is how much you can spend.
When you hire a digital marketing team, you have to spend less comparatively. Here, you need not pay salaries or extra benefits. You can pay for a few services, which will cost less. If you take an agency’s premium plan, this is the value you need to spend.
On the other hand, hiring an employee may cost you their salaries, extra benefits, perks, expenses on training sessions, parties, etc. If your employee switches the job in the future, it may cost you another employee’s training session and other things.
If you want the best SEO services, Social Media services, PPC services, Email Marketing services, creative content writing services, etc., under one roof, hiring a digital agency is a great idea. They have the specialties to make your marketing campaign a hit. Let’s say if you want to target millions of customers at once, then geofencing is a good idea. Now, your team may or may not be well-versed with this term. In this situation, digital marketing experts from an outsourcing agency will greatly help.
These professional experts can bring better results than your in-house team. You may not always have enough time to train your experts on every small thing.
There are versatile digital marketing tools such as Aherfs, Screaming Frog, Semrush, Moz, SEOptimer, SpyFu, Keyword Research Tools, SEO tools, Mailchimp, Grammarly, and marketing campaign automation software like Marketo. Your in-house agency may not invest in every tool because of expenses or timing constraints to provide proper training.
When it comes to a digital marketing agency, they have access to these modern tools and will run your marketing campaigns in less time. You can launch your ads at any moment. Professional agencies always invest in extra tools to provide cutting-edge services to clients.
Grow with a Professional Digital Marketing Agency!
These factors will give you great insight into what to choose to meet your digital marketing needs. Depending on your priorities, you can hire an in-house marketing team or a digital marketing agency. Hiring a digital marketing agency such as SkyZ Infotech is a good idea if you are on a shoestring budget. We provide cutting-edge marketing solutions at competitive prices.
Call our digital marketing experts today to enhance your online presence and generate more leads.